introduction
With the continuous opening of people’s sexual concepts and pursuing their own beauty, sexy underwear has become one of the must -have for popular fashion.For major sexy underwear manufacturers, understanding market demand is a necessary prerequisite for their development strategies.
market survey
In this sex underwear market survey, we randomly selected 1,000 women to conduct questionnaire surveys nationwide. The results show:
Style preference
The survey shows that women’s most preferred when choosing sexy underwear styles is lace and transparent models, accounting for 50%and 30%, followed by lace models and sexy decoration models.
Color preference
Red is the color of women’s favorite erotic underwear, followed by black and white, and other colors are far behind.67%of women said that red color sexy underwear is a must -have "secret weapon" in their pockets.
Material selection
The survey also shows that women are most preferred when choosing sexy underwear materials is silk (50%), followed by cotton and lace (30%and 20%respectively).For the choice of materials, women often pay more attention to comfort and touch.
Demand
In terms of the selection of sexy underwear, nearly 80%of women choose a tight and close -fitting design, which is relatively large.Choosing the right cup is one of the most important factors that women pay attention to when purchasing sexy underwear.
Brand cognition
The survey shows that well -known brands have an absolute advantage in the sexy underwear market. The popularity of international brands is higher than domestic brands. More than one -third of women will choose to buy sexy underwear of front -line brands.
Consumption habits
Women are more treated in the purchase of sexy underwear to buy separately according to different needs such as seasons and matching. Most women buy a variety of different styles of sexy underwear every quarter. This habit allows consumersImprove your sexy charm.
the way of buying
In the purchase channel, women like to buy sexy underwear at physical stores, and nearly 70%of women choose this way.At the same time, the number of women who buy sexy underwear online has gradually increased, and its proportion has reached 30%.
Acceptance
In terms of price, 50%of women are convinced that they are willing to spend 300 to 500 yuan when they buy in sex lingerie.The price higher than 500 yuan is relatively difficult for consumers.
in conclusion
The results of this market survey show that for consumers of sexy underwear, styles, colors, materials and brands are their most concerned factor.In the future sex underwear market, manufacturers need to dig consumers’ psychological needs and purchase habits, and formulate sales strategies that are more in line with market demand.